Navigating The Future With Lisa Detanna

Every money decision can ripple through generations. This is why financial expertise and experience are not just valuable – they are indispensable in managing wealth. Lisa Detanna, recognized as one of America’s Top Women figures in Barron’s Top 100 Financial Advisors, is a vital source of knowledge and foresight in this demanding field. With a career spanning over three decades, Lisa’s journey is more than a story of her financial achievements; it’s a testament to her dedication to understanding and serving the unique needs of high-net-worth clients, family offices, and multigenerational families.

A Deeper Understanding of Wealth

Wealth is crafted from personal beliefs, goals, and dreams. Lisa Detanna emphasizes how critical it is to match these personal stories with financial strategy. Doing a personal values evaluation to determine what is most important, whether it is security, philanthropy, or education. A goal-oriented financial plan should be based on this understanding to help ensure that every financial choice is in line with these fundamental principles.

“Wealth management is not just about managing assets; it’s about understanding the stories, dreams, and values behind those assets,” Lisa states. Her customized approach helps ensure that every client’s financial plan is as distinct as their fingerprint.

The Art of Conversational Finance

Family wealth involves talking about sensitive topics like estate planning and inheritance. Lisa specializes in assisting families with these difficult discussions, making sure they are peaceful and fruitful. She suggests holding regular family financial meetings and, if necessary, involving a financial advisor in mediation, particularly for complex issues.

“I strive to bring clarity and harmony to these complex conversations,” Lisa explains. “It’s about guiding families to a place of mutual understanding and respect regarding their financial future.”

Education at the Core

The secret to long-term wealth management is financial literacy. As a strong advocate of financial literacy, Lisa champions educating both current and future generations for long-term success. She has authored a children’s book and created educational programs aimed at instilling a sense of financial responsibility in younger generations. “Educating the heirs of my clients is as important as advising the clients themselves. I believe in preparing them to be responsible stewards of wealth,” she asserts. In order to prepare younger family members for future financial responsibilities, she advises enrolling in financial education programs and involving them in financial conversations as soon as possible.

The Evolution of Wealth Management Strategies

The dynamic nature of the financial world demands adaptable wealth management strategies. Lisa stresses how crucial it is to be adaptable and proactive, so it is advisable to diversify, review, and re-evaluate your portfolio regularly. You may reduce risks and take advantage of opportunities by regularly modifying your investment portfolio in response to changes in the market and in your personal situation.

“The key is to stay ahead of the curve, anticipate changes and adapt your strategies accordingly,” Lisa advises. Her proficiency in managing tax regulations, market conditions, and investment opportunities guarantees that her clients’ portfolios are flexible and resilient.

Philanthropy and Wealth – A Synergistic Approach

“Philanthropy is a powerful tool for families to express their values and leave a lasting impact,” Lisa says. It is a potentially rewarding facet of wealth management. Establishing legacy funds and structured giving plans—such as foundations or trusts—is advised in order to help ensure that your philanthropic goals are fulfilled and have a long-lasting effect.

The Future of Wealth Management

Looking forward, Lisa Detanna sees an ever-growing need for personalized, empathetic wealth management. Her vision for the future includes more inclusivity in financial education and an increased focus on sustainable and ethical investing. “The future of wealth management is about creating value that transcends monetary gains. It’s about building legacies that are socially responsible and meaningful,” Lisa concludes.

In an industry where financial decisions are sometimes seen solely through the lens of data and figures, Lisa Detanna stands out as an inspiration who recognizes the human factor in all financial decisions. Her strategy serves as a helpful reminder that individuals, their experiences, and their goals are at the center of every estate plan, investment, and wealth-related discussion.

About Lisa Detanna

Lisa Detanna is a recognized professional in wealth management, with over 30 years of experience in the industry. She has been acknowledged as one of Barron’s Top 100 Financial Advisors list in 2023. Detanna holds an MBA from Pepperdine University and a Bachelor’s Degree in Psychology with a Business emphasis from UCLA. She also holds designations as an Accredited Investment Fiduciary and Wealth Management Specialist. Beyond her professional pursuits, Lisa co-authored a children’s book, “Treasures in the Winter Vault,” on financial responsibility and is hosting various financial literacy events.

About Raymond James
Raymond James Financial, Inc. (our parent company), (NYSE: RJF) is a leading diversified financial services company providing private client group, capital markets, asset management, banking and other services to individuals, corporations and municipalities. The company has approximately 8,700 financial advisors. Total client assets are $1.22 trillion as of March 31, 2023. Public since 1983, the firm is listed on the New York Stock Exchange under the symbol RJF. Additional information is available at raymondjames.com.

Raymond James & Associates, Inc., member New York Stock Exchange/SIPC

9595 Wilshire Blvd, Suite 801, Beverly Hills CA 90212 | 310-285-4500

Any opinions are those of Lisa Detanna and not necessarily those of Raymond James. The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. All opinions are as of this date and are subject to change without notice. Investing involves risk and you may incur a profit or loss regardless of strategy selected.

Raymond James and its advisors do not offer tax or legal advice. You should discuss any tax or legal matters with the appropriate professional.

The Forbes ranking of America’s Top Women Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. This ranking is based upon the period from 02/04/22 to 09/30/22 and was released on 02/02/2023. Research Summary (as of February 2023): 38,314 nominations were received and 100 women won. This ranking is not indicative of an advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit for more info

Barron’s Top 100 Financial Advisors, 2022. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by over 1,121 individual advisors and their firms and include qualitative and quantitative criteria. Time period upon which the rating is based is from 12/30/2020 to 12/30/2021 and was released on 04/15/2022. Data points that relate to quality of practice include professionals with a minimum of 7years financial services experience, acceptable compliance records (no criminal U4 issues), client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients’ risk tolerance than by an advisor’s investment picking abilities. The ranking may not be representative of any one client’s experience is not an endorsement and is not indicative of an advisor’s future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron’s is not affiliated with Raymond James.