How the wealthy are using American-style “stagers” to sell homes in a falling property market

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In addition, homes were taking twice as long to sell in May as they did in 2022, with sellers being forced to wait an average of 49 days before receiving an offer, the longest wait time since 2013, excluding the pandemic. 

Sophia Cramer, a former estate agent who set up her company Inner Pieces in 2019, decorated more than 130 homes last year and is now staging four houses a week. 

Decoration packages start from around £2,000 and the designer scours charity shops and vintage sales for furniture pieces, which she keeps in two large warehouses.

Homeowners rent the furniture from her on a three-month lease in the hopes that it will help the property sell more quickly. 

Ms Cramer said the most expensive home she had decorated was worth £25m but that most of the homes that she stages are worth between £1m and £2m. 

She explained that staging has become “part of selling your house” and that Britain was “becoming more like America” as it embraced the trend. 

Flyp, a property platform, presents staging as a win-win, and picks up the cost of the decoration for homeowners before taking a cut of any profit made over the original house valuation. 

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