Hard Solo will be renamed after soft drinks company was bombarded with complaints over alcoholic brand – here’s what it will be called nowthedigitalchaps

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  • Alcoholic soft drink renamed after complaints 

By Brett Lackey For Daily Mail Australia

Published: | Updated:

Alcoholic soft drink Hard Solo will be renamed to Hard Rated following a slew of complaints against the manufacturer.

Carlton & United Breweries said on Thursday the ready-to-drink alcoholic lemon beverage would undergo a re-branding after a decision by the Alcohol Beverages Advertising Code Scheme (ABAC). 

The brewery said they had pre-vetted the name with ABAC and it was considered appropriate but they have since changed their decision and ruled it breached the code.  

More to follow. 

Hard Solo will be re-branded to Hard Rated after complaints were made to the Alcohol Beverages Advertising Code

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