Vinylly Survey Uncovers Generational Views on Music and Relationships


In a December 2023 survey, Vinylly has provided fascinating insights into how Baby Boomers, Gen Xers, Millennials, and Gen Zers integrate music into their relationships and social life.

Music’s appeal is ageless, yet its experience and importance differ notably among generations. Key points of these generational contrasts are noted below, with further analysis available in Vinylly’s blog post detailing the survey results.

Spotify Wrapped: Varied Accuracy Perceptions

While 72% of Millennials believe Spotify Wrapped is accurate, only half of Baby Boomers and Gen Z agree. Gen X reports only 33% accuracy, highlighting a digital gap in Spotify usage across generations.

Relocation for Music-Matched Partners

A mere 17% of Baby Boomers and 22% of Millennials would contemplate moving for a partner with similar music tastes. In comparison, a higher 44% of Gen X and 40% of Gen Z would consider such a move.

Preferences for Road Trip Music

Baby Boomers prefer to have more control over the music played during car journeys, in contrast to the more relaxed approach of Gen X and Millennials. Gen Z, while not as rigid as Baby Boomers, also lean towards shared control.

Concert Attendance: Sobriety vs Alcohol Consumption

The majority of Baby Boomers (83%) and Gen X (61%) opt for sobriety at concerts, a choice less common among 39% of Millennials and 60% of Gen Z. Millennials are notably the least likely to remain mostly sober.

Use of Tech at Concerts

A generational split is evident in phone use at concerts – 50% of Gen Z are at ease with it, signifying a shift towards digital acceptance at live events, unlike the 67% of Baby Boomers who prefer undivided attention. Millennials generally align with Baby Boomers on this matter.

Physical Attractiveness vs Musical Compatibility

An impressive 83% of Baby Boomers and Millennials, and 80% of Gen Z, prioritise musical compatibility over physical looks, in contrast to Gen X’s slight lean towards physical appearance.

“Music is a heartbeat that connects people, and our survey illustrates how deeply it influences relationships across generations,” commented Rachel Van Nortwick, CEO and Founder of Vinylly. “From the intimacy of shared playlists to the social fabric of concerts, music weaves people together, and Vinylly is proud to orchestrate these connections.”

The survey’s results not only emphasize the app’s unique approach to matchmaking but also the significant role music plays in dating and social experiences.