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On the distant 15th of March 1985, the internet was created through the registration of the first domain name, symbolics.com, by Symbolics Inc., an American computer manufacturing company. In theory, it was on the same day that the secondary market for trading domain names was created as well. Since then, the domain name market has been flourishing along with the exhaustion of freely available names ending in [.com].
Besides the burst of the [.com] bubble in NASDAQ, a lot has happened. Essentially, people realized that the actual technology and content of a website have more value than the domain name. We search the internet from Google rather than websearch.com, we buy books from Amazon rather than bookshop.com, and, in general, we trust the reliable brand over the domain name.
Throughout this journey, there have been trends and notable exceptions. On the demand side, this was a result of the combined impact of social networks and user perception. On the supply side, it was a result of the selective TLDs (top-level domains) that followed the internet. For example, educational organizations have a .edu name suffix, and emerging technology companies use the online acronym io.
In 2022, a new trend emerged by the name “Verse,” with the first and most prestigious domain being the metaverse. The dynamic of the term verse is connected to the universe, which encompasses everything. So its use has no restrictions, just like the internet itself. And it is no coincidence that all major companies seek to create their own version of a verse.
Disney has launched the gaming world of Mirrorverse, Qatar Airways has introduced the Qverse experience, Airbnb has promoted travel to Greece through Fetaverse, and Monoverse has established a domain platform selling domain names through monoverse.com. Distinct verse worlds are being created every day at the same rate that the internet is growing in size. Loveverse.com for love, gymverse.com for sports, vaperverse.com for vaping, cineverse.com for entertainment, oilverse.com for energy, and the list goes on.
Could one speculate that the entire internet will turn into a verse? In the context of web3, the answer is probably yes. The online world is looking for new innovative ideas to keep growing, and it seems that the latest ones are the worlds of verses, no matter if the entire world is called universe, metaverse, monoverse, or something else.
Two things are for sure; The internet started in 1985 with the .com suffix, and as is the case with the actual universe, it hasn’t stopped expanding. The [.com] verse domain names will be leading products for branding for the years to come.
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